The foundation of a good fashion business is its ability to execute great Product. Product must deliver on core values; it must look great, fit properly, be made to high quality standards and feel good when wearing. We operate in an extremely competitive industry and customers have high expectations. Great product is critical to being successful in this business.
Successful Fashion business’ must have a committed sales focus and scalable distribution channels to achieve sales growth. Business’ must be vigilant on expenses, manage stock levels and sell through whilst fiercely protecting finished margin. These are basic fundamentals every business must continually monitor and manage well to have a healthy and profitable business.